Types of market segmentation

Assignment Help Business Management
Reference no: EM131438822

Rotego Inc., an automobile manufacturer, releases two new models of cars. The first model is an expensive luxury car targeted at high-income groups, whereas the second model is an affordable car targeted at low-income groups. Through the introduction of these two models, Rotego intends to present itself as a company that caters to people across all income groups. In this scenario, which of the following types of market segmentation does Rotego employ?

  • Behavioral segmentation

  • Occasion segmentation

  • Geographic segmentation

  • Demographic segmentation

Reference no: EM131438822

Questions Cloud

What are consequences of rain forest destruction to humans : What advantages do epiphytes have in a tropical rain forest habitat? What are the consequences of rain forest destruction to humans. Please explain your reasoning.
What is pros and cons : Your college or university wishes to obtain reliable information about student perceptions of administrative communication. Describe how to design a sampling plan for this situation based on your knowledge of the structure and organization of your..
What were the main factors that caused the fire : What were the main factors that caused the fire? What was the fuel source for the fire? Were there design flaws in the building that contributed to either the start of the fire or the size of the fire?
Introduces a clothing brand for adults : Eania Inc. manufactures toys and games for children. After achieving a high growth rate and establishing itself as a market favorite, Eania introduces a clothing brand for adults. In this scenario, Eania pursues a __________.
Types of market segmentation : Through the introduction of these two models, Rotego intends to present itself as a company that caters to people across all income groups. In this scenario, which of the following types of market segmentation does Rotego employ?
What distribution might be appropriate to model the failure : PLE collects a variety of data from special studies, many of which are related to the quality of its products. The company collects data about functional test performance of its mowers after assembly; results from the past 30 days are given in the..
Possession of an antique royal crown : Archofan Associates, a firm that specializes in the sale of historical artifacts, comes into possession of an antique royal crown. It confirms the authenticity of the crown and holds an auction to sell it. Several interested buyers participate in ..
What is the periodic rate : What is the periodic rate if the nominal rate is 8.65% compounded monthly? You plan to deposit $1000 at the end of each year for ten years. What is the maximum amount you will have at the end of ten years
What does the term environmental justice refer to : What does the term "environmental justice" refer to? What does it mean for a company to be "carbon-neutral"? What it comes to the three R's (reduce, reuse, recycle)...what do they each mean and which one is most important?

Reviews

Write a Review

Business Management Questions & Answers

  Estimates that demand for a product

A marketing department estimates that demand for a product is given by P=100-0.0001x, where P is price per unit and X is number of units. The cost C of producing x units is given by C=350,000+25x And the profit P for producing x units is given b..

  Discuss external environment for wal-mart

External analysis enables companies to identify threats and opportunities and threats are conditions that preclude companies from functioning and making profits.

  Sponsor of a project involving global team members

You are the sponsor of a project involving global team members, some of whom have never worked together before. You have requested to attend the next project status meeting to share leadership support of the team's efforts thus far and reiterate t..

  Political coalition in the decision-making process

The Carnegie model emphasize the need for a political coalition in the decision-making process. When and why are coalitions necessary?

  Myers-briggs

Have you ever taken the Myers-Briggs or any other type of personality indicator? Did you find it helpful information in order to work well with others?

  Evaluate the health of a company

Financial ratios are widely used in Finance to evaluate the health of a company. Discuss the broad categories of financial ratios. Give examples of each. Discuss limitations if any.

  Evaluate abc current occ

In order to stay competitive, ABC Company is considering expanding its operation globally. ABC has come to you, an expert on organizational change, for consulting advice. Evaluate ABC's current OCC. What advice would you provide in order to better..

  Part of employees psychological contracts

How do employee benefits form a part of employees' psychological contracts? Discuss how employees' psychological contracts might be violated and the consequences of these violations for employers.

  Describe even planning process and explain why it is helpful

Any successful project plan must contain nine key elements. List these items and briefly describe the composition of each. Describe the "even planning process" and explain why it is helpful.

  Supplier of transportation services

Consider a firm selecting a supplier of transportation services? What are the advantages to using a truckload carrier? A package delivery firm such as UPS?

  Combination of steel and aluminum

Peter owns an auto parts firm. He uses a combination of steel and aluminum to produce her auto parts. All of the following combinations will finish the task on time. Steel costs $15 per unit and the aluminum costs $50 per unit. What combination of..

  Business continuity plan in place

1. Why is it important for organizations to have a business continuity plan in place? 2. Why is important for organizations to have a disaster recovery plan?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd