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Channel images must be consistent with the brand image. Different types of customers shop in different stores. Most times the store selection is based on the income of the customer. Therefore, when selling high-end products, one must use channels that are known for selling high-end products. There are many stores that are capable of selling a product, but their reputation may not exceed or compare with that of the brand that is being sold. This fact alone can deter customers with the ability to purchase the high-end products. For example, on our last case study we talked about General Electric and made mention of some of their high-end products and the channels they chose to sell and solicit their products. One of the factors in their choice was based on the reputation of the store. If the store was not well known for selling high-end products, in a sense, they were not good enough to display and sell their high-end appliances. So yes, channel images must be consistent with the brand image.
Explain You are the brand manager for Frito Lay and you are at a party one weekend and Need full explanation and adding in some humor is appreciated
Find a case study that discusses procurement, and then discuss and analyze the procurement cycle. Using the library, Internet, and your course materials, write a 4-5-page document that addresses the above tasks
Suppose that the U.S. Department of Agriculture (USDA) administers the price floor for cheese, set at $0.17 per pound of cheese. (In real life, the actual price floor was officially set at $16.10 per hundredweight of cheese.
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Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics-honesty, responsibility, caring, respect, fairness, and citizenship
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Establish the project objectives, and make a list of your assumptions about the project; Develop a work breakdown structure
you created a fictional start-up company entering a foreign non u.s. market with a good or service. here you will
Assignment : A New Strategy for Kodak, Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business
Discuss three external industry changes that have affected companies' profitability within the beverages industry and discuss one strength and one opportunity that could help Coca Cola achieve better performance in the future.
Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company
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