Reference no: EM132195751

1. There are tens of thousands of books published in the U.S. Your local bookstore offers magazines most likely to appeal to its customers. This is an example of the __________ function performed by channel members.

transaction

bulk reduction

sorting

assorting

bulk accumulation

2. The number and type of members that make up a distribution channel

Are the same within a specific industry.

Are the same in every country

Are always fixed at 4--producer, wholesaler, retailer, consumer

Vary from company to company, even in the same industry

3. The airline companies often change their flight prices over time. Assume Mary is planning her trip to New York City during the Christmas holiday. When she first checked the price in September, the ticket price was $300 round trip per person. However, when she checked the price again in early December, she noticed the price increased to $600 round trip per person for the same flight. This is an example of _______________.

Perfect Price Discrimination.

Second degree Price Discrimination

Third degree Price Discrimination

First degree Price Discrimination

4. The highest level commitment that a company can make to international marketing would be __________.

Joint venturing

Exporting

Franchising

Direct investment

5. A comparison of skimming and penetration price strategies shows that ______

A penetration strategy is more profitable when the firm has patent protection.

a skimming strategy is more worthwhile when many competitors exist.

a penetration price could discourage competitors from entering the market.

the penetration price will help recover costs more quickly.