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Topic Selection
This assignment is the first step in the course project. The overall project will involve determining a number of approaches and variables that a company would consider in marketing an existing product or a service to a new type of customer. This type of expansion of the customer base is a common tactic for marketers. Hence, understanding the consumer behavior aspects of such actions is important. Complete the following for this assignment:
Prior to selecting your topic, take a few moments and review the Choosing a Product Project Topic Selection presentation listed in the Resources.
After you have reviewed the presentation, identify and describe the product or service with which you would like to work.
Provide a preliminary description of the market segmentation and type of customer to whom you may target your product. In the next unit, you will provide more detail about the customer.
Note: The actual writing for this part of the project may only require a few sentences, but it may take a great deal of thinking and brainstorming.
Evaluate upper also lower control limits which will comprise roughly 97 percent of sample means when process is in control.
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Determine the value of the p-bar, the mean fraction defective. Then determine the control limits for the p-chart using 99.73% confidence level (3 standard deviations). Is this process in control? If not, which samples were out of control?
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To consider the viability of Nintendo's new strategy, the CEO of Nintendo, has brought you in as a consultant. Your task is to use the company's competitive analysis to predict potential competitor behaviour.
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