Reference no: EM132255390
1. Which of the following statements is not true with regard to new product development?
Radical innovation is critical to future growth, and even to the survival of the firm.
A successful new product does more good for an organization than anything else that can happen.
The new products process is exceedingly simple and can be used easily to increase profits.
Business firms expect and get a high percentage of their sales and profits from new products.
2. "It doesn't matter how hard I try, I'm never going to hit my quota." This thought demonstrates:
Low valence
High valence
Low expectancy
High expectancy
3. Effective outcome-based control systems establish a clear connection between performance and reward, leading to:
Low expectancy
High expectancy
Low instrumentality
High instrumentality
4. The greatest amount of innovative risk would be associated with which of the following?
Moderate changes in operations/marketing and major changes in consumer use behavior
Major changes in both operations/marketing and consumer use behavior
Major changes in consumer use behavior and moderate changes in operations/marketing
No change in operations/marketing and major changes in consumer use behavior
5. Which one of these is a creativity-stimulating techniques?
using props.
developing a screening procedure.
introduce a scoring model.
forecasting.
6. Increasingly, product development is being treated as a(n)
outdated program.
compartmentalized program.
multicultural program.
multifunctional program.