True of the quick second timing strategy

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Reference no: EM132207152

1. Opportunities identified by ongoing marketing and corporate planning and special opportunity analysis sort naturally into four categories. Which of the following is not one of them?

An underutilized resource

A new resource

A natural resource

An external mandate

2. McDonald's features its "Golden Arches" in order to:

Improve its service

Attract qualified personnel

Add "tangibility"

Improve its processes

3. A firm makes radical changes to its flagship product. This requires "great" changes in use as well as "great" changes in operations and marketing mode. The innovativeness risk in this case could be

None

Low

Medium

Dangerous

4. The BEST new product ideas are based on

Channel desires

Manufacturing efficiencies

Profit goals

Customer problems

5. A product "platform" may be based upon all of the following, EXCEPT:

Technology

Reference no: EM132207152

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