Reference no: EM132217694

1. Velocity Inc., a manufacturer of sports shoes, conducted a marketing research study and found that a vast majority of consumers recall company's "Accelerate further" slogan. In this scenario, it can be concluded that:

a. consumers have evaluated Velocity's products.

b. consumers are aware of Velocity's advertising.

c. consumers have favorable attitudes toward Velocity.

d. Velocity has adopted a niche marketing strategy.

e. Velocity is using a concentrated marketing program.

2. Which of the following is true of the low-involvement hierarchy?

a. It does not advocate the use of broadcast media.

b. It usually occurs during the purchase of expensive products.

c. It is also known as the dissonance/attribute model.

d. It occurs when differences among brands are minimal.

e. It follows a feel...learn...do sequence.

3. Stockland Corporation Limited is an Australian Property Development Company. Question is below:

Examine and discuss the overall performance of Stockland Corporation Limited from 2013 to 2017 in terms of their:

a) Capital structure and leverage measures

b) Liquidity measures

c) Efficiency measures

d) Performance measures

e) Growth Potentials

4. From a promotional planning perspective, it is important that marketers:

a. avoid using an integrated marketing communications program.

b. determine which type of response process is most likely to occur.

c. create a divisional marketing communications program.

d. eliminate the need for the trial stage in the response process.

e. avoid using broadcast and print media strategies.