Reference no: EM132222375

1. Which of the following statements is true of the factors that might affect the search process?

a. Early in a search, consumers will use detailed decision rules than simpler criteria to screen out options.

b. Consumers who search by attribute remain high in uncertainty until the very end of the search process.

c. Consumers who face no time restrictions have more opportunity to search.

d. In any decision situation, the amount of information available to consumers is the same.

e. In the early stages of the process, consumers use interpersonal sources more than mass media.

2. Which of the following statements is true of inhibition?

It increases the chances of fair judgement toward a brand.

It leads to information overload.

It promotes the equality of preferences toward brands or products in an evoked set.

Consumers may not always consider key aspects of a brand when making a decision.

Consumers may recall information that contradicts their overall beliefs.

3. Clinton is the risk manager for the aic. he estimates the total property exposures for aic and measures $25 billion as the absolute highest potential loss exposure. he estimates that the company might $2.2 billion to property damage at the highest probability. the 2.2 billion figure is known as the:

maximum probable loss

maximum possible loss

minimum damage threshold

minimum loss

4. The tendency for unhealthy people to seek life insurance rates is an example of:

fundamental risk

morale hazard

adverse selection

moral hazard