Reference no: EM132249345
1. Practicing holistic marketing in an organization includes.
a. Being customer focused across all functional areas of the organization, being mindful of all possible customer “touch points”
b. Deciding on appropriate products and services to serve chosen target markets
c. Identifying and measuring customer needs and wants
d. B and C
e. All of the above
2. The level at which marketing mix decisions are made considering all marketing mix components simultaneously indicates its degree of
a. Integrated marketing b. Internal marketing c. Performance marketing d. Relationship marketing
3. Which of the following is true of exclusion of implied warranty of merchantability?
It can be an oral or written statement, promise or other representation about the quality of a product.
It can occur by excusing buyers from examining the goods, the sample, or model.
It must be in writing, conspicuous and use the word merchantability.
It uses expressions such as is, with all faults and so on to exclude express warranties and warranties of titles.
4. Assume that you own a building that includes workspaces such as offices, rooms and facilities:
How would you secure the workspaces within your building?
It is not enough to physically secure an area; you must also consider physical entry and exit controls. How can you identify authorized personnel entering your building?