Transcend personality and culture

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Reference no: EM132076463

Cialdini identifies six universal forms of influence that transcend personality and culture:

Reciprocation: People feel obligated to pay back favors, gifts, and help that they receive from others. (“If you scratch my back, I’ll scratch your back.”).

Commitment/consistency: People are more likely to agree with a request if they feel it is consistent with a commitment they have made (especially a commitment that they voluntarily make publicly or write down) or a behavior they have taken in the past.

Authority: People tend to obey people they perceive to be authorities and experts.

Social proof: People are more willing to support an idea if they know that other people support it, especially if they perceive the other people to be similar to them.

Scarcity: People tend to want what they believe is unique, rare, or in limited supply.

Liking: People want to support the people they like.

You manage a team of ten people. Your company is sponsoring a charity event and there is a big need for more volunteers. The charity event is not mandatory, but it's for a great cause (local children's hospital) and you want your team to get more involved with company events, especially charity events. Using Cialdini's six universal forms of influence, choose which ones you would use to influence your team to participate in the charity event and explain how you would apply them?

Reference no: EM132076463

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