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Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. What are some of the ways publishers can respond to these changes and attract and retain advertisers?
Identify and briefly describe four types of B2B web sites. Provide examples for each. In what ways does a B2B site need to operate differently than a B2C site?
Imagine that you are launching a new clothing line. Create a name for your line. Describe the types of businesses that you would market your clothing line to and explain why
The year is 2029. A former college classmate, Alex, has learned that you are emerging as one of the leading marketing gurus in North America. What do you recommend regard the brand and what do you do personally
Discuss the elements of the promotional mix.- The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling.
List and describe the three levels of ethical development and What is the marketing concept? According to the marketing concept, what determines if a sale will actually occur
using the waters bottling companyin module 1 continue to build the marketing plan sections for the product you have
Reliance on price as a predictor of quality seems to occur for all products. Does this mean that high-priced products are superior? This exercise (and worksheet) will help you examine the price-quality relationship for a simple product: canned good..
subject soft cheesemarket data collection amp research methods presentationthe goal of this project is to give you
Organizations may also set a procurement process based on competitive procurement dollar amounts. Find a case study that discusses procurement, and then discuss and analyze the procurement cycle
Design a ticket pricing plan for the Nor'easters first season. Be specific and explain your assumptions - especially assumptions of cause and effect- that underline your strategy.
1q. evaluate product innovation at gillette throughout its history. has gillette been a victim of its own success? has
What is the overall strategy for advertising the product? Who is your target group of consumers? Though your product may be used by a wide range of people
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