Trader joe competitive advantage

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Reference no: EM132116609

What is/are the key resource(s)/capability(ies) that give(s) Trader Joe’s a competitive advantage?

(For a resource to provide a firm with the potential for sustainable competitive advantage, the resource must be valuable, it must be rare among the firm’s current and potential competitors, it must be difficult for competitors to imitate, and the resource must have no strategically equivalent substitutes)

Reference no: EM132116609

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