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Tracking Purchase Behavior
Describe how this process may affect the Kudler Fine Foods in terms of domestically and globally.
Input- Frequent Shopper ProgramMain Action- Tracking Purchase BehaviorOutput- Revenue Increase
Frequent Shopper Program (Revenue Increase) - Kudler's new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.
Inputs are usually a supplier product or service. Main action is the transformation of such products or services, and output is the target or desired product.
Describe how the above process may affect the Kudler Fine Foods in terms of domestically and globally.
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