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Class: Marketing Strategy - MBA.
Topic: Ethics in Marketing
Business ethics is one of the most complex and disputed subjects in marketing. The relationship between doing "the right thing" and "making money" has been studied by academics and discussed by business leaders for years with limited consensus.
The line between clever marketing and ethical marketing is often blurred. One overriding question surrounds many marketing managers: What is ethics in marketing and where is the line between exaggerated appeal and unethical claims? Example?
Subjects to consider:
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