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Toms is a brand that has established itself as humanitarian

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Reference no: EM132200400

Toms is a brand that has established itself as humanitarian. Whether the brand takes anything away from other shoe manufacturers, jobs in the community or anything else, its main image is one of trying to make the world a better place. Its one to one program is a smart way to get people to feel good about buying the shoes. This is an opportunity for Audi. Audi can enhance its image by partnering up with Toms. I don't think that this type of marketing is unethical as long as the companies honor all of their commitments. I think that if the two firms want to give out some shoes, as long as they are honest and transparent with their dealings, why not?

Reference no: EM132200400

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