To what extent and how can the strategy followed by the

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Reference no: EM131091002 , Length: 4000 Words

Write a report on SONY Corporation.

a) To what extent and how can the strategy followed by the company be explained by theories of positioning, resources or other approaches to strategy; and 

b) To what extent and why do you consider that the current strategy is likely to succeed? 

Include below points in the report

  • Introduction
  • Company overview 
  • Strategy and competitive advantage 
  • Analysis of porters 5 forces
  • Bargaining power of the supplier –low
  • Rivalry –high
  • Bargaining power of buyer- high
  • Threat of substitutes – high
  • Sony’s approach to strategy
  • Resource based approach
  • Vris analysis
  • Core compentencies
  • Company’s performance
  • Conclusion
  • Chairman’s vision
  • Emerging markets
  • Current products performance
  • Ventures and closing down unprofitable segments
  • SWOT analysis
  • Prepare the SWOT analysis for the company

Words Count : 4000 (+-10%)

 

Reference no: EM131091002

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