Reference no: EM132231082
For this hotel, select 20 reviews with a traveler rating of average, poor, and terrible. To quickly access these reviews by rating category, click on the travel rating link on the TripAdvisor web site (see below). Select at least 2 terrible and 4 poor reviews. Select reviews with clearly defined issues.
Customer ID-
Length of Customer Posting (# of words) -
Brief Description of Issues-
Degree of Severity Low to High (1 to 5) -
Degree of Fault Low to High (1 to 5) -
Service Attribute(s)Addressed -
Length of Management Response (# of words) and Helpfulness Low to High (1 to 5)-
1. What is the J.W. Marriott Desert Ridge Hotel ranking?
2. What is the ratio of positive to negative comments (for all hotel postings to date)?
Why is this area so lucrative to new business expansion
: Why is this area so lucrative to new business expansion? What is the South African government doing to welcome MNCs?
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Describe the immigrant mindset
: Describe the “Immigrant mindset” and how it can impact entrepreneurship and ultimately the economy.
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The essential element in the marketing mix
: The essential element in the marketing mix- the product. Define the product (Coffee) to include: Value proposition, Characteristics.
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Best to use in promoting event to its target market
: Identify 4 types of direct marketing, online/inbound marketing, or advertising channels that would be the best to use in promoting event to its target market.
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To quickly access these reviews by rating category
: For this hotel, select 20 reviews with a traveler rating of average, poor, and terrible. To quickly access these reviews by rating category,
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According to the textbook value chain
: According to the textbook, a "value chain" includes distributors, but a "supply chain" does not.
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Equipment management purchasing sales and shipping
: Category Plant and Equipment Management Purchasing Sales and Shipping. Plan and equipment cost per product? Sales and shipping cost?
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Function may be relatively straightforward and simple
: How they function may be relatively straightforward and simple, the process of choosing which type to build,
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Conditions where multi domestic or regional strategy
: Conditions where a multi domestic or regional strategy might perform better than a transnational or international strategy.
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