Reference no: EM132282844

1. To ensure that visuals translate well across cultures, make sure you use English language punctuation.

True

False

2. If the reader has to study the labels to get the right picture, the visual is unethical even if the labels are accurate.

True

False

3. Elijah is giving a presentation to the Board of Directors at Avalon Co., a cosmetic company. The main objective of his presentation is to emphasize the need for a new brand ambassador to endorse the company's latest range of perfumes. He begins by explaining why they have to find a new ambassador. Then he mentions the names of a few candidates who are the board's most obvious choices and explains why each of them cannot be the new brand ambassador. Finally, he concludes his presentation by suggesting a suitable candidate for the position of brand ambassador and explains the reasons for his choice. According to this scenario, Elijah has organized the body of his presentation using the _____.

excluding alternatives pattern

pro-con pattern

problem-causes-solution pattern

chronological pattern

1-2-3 pattern

4. Which of the following visuals should you use to show a projected timeline for a project?

Table

Pie chart

Gantt chart

Photograph

Map

5. Damien is summarizing his thesis using bar charts. When creating the bar charts, he is careful about ordering the bars in a logical order, labeling both axis, and making bars the same width. He also places some labels inside the bars and some outside for clarity. He makes sure that he does not use a three-dimensional (3D) perspective to create his bar charts. In this scenario, which of the following actions taken by Damien is most likely to reduce the quality of his bar charts?

Ordering the bars logically

Labeling both horizontal and vertical axis

Making the bars the same width

Not using 3D perspective

Placing some labels inside the bars and some outside

6. Angie has written the following description of her work as a receptionist in her résumé: "drafted letters, reorganized filing system, reordered office supplies, interviewed new clients, and answered phones." She considers the task of answering phones less important. In which of the following positions would the phrase "answered phones" best fit?

Keep it precisely where it is to emphasize it

Put first in the series to emphasize it

Put in the middle of the paragraph to de-emphasize it

Omit it to de-emphasize it

Put in the end to de-emphasize it

7. Arnold's manager is of the sensing type in Myers-Briggs typology. Which of the following communication strategies will be most effective when Arnold is presenting his decision to his manager?

Arnold should use metaphors and analogies in his explanations.

Arnold should stress innovation and creativity.

Arnold should present his reasoning step by step.

Arnold should stress underlying patterns over practicality.

Arnold should underplay the details and facts involved in his decision.

8. Which of the following is a good design tip for preparing graphs and charts?

Use as few lines as are necessary for clarity.

Add a variety of clip art images as decorations to stimulate interest.

Use many different colors for multicultural audiences to ensure there is at least one that pleases everyone in the group.

Use as much shading as possible.

Use stripes, wavy lines, and checks instead of shades of grey when designing black-and-white graphs.

9. Felicia is trying to think of a story for the visual in her marketing report. A good story will be something that is personally relevant to her and her audience.

True

False