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1. A boat-cleaning company needs to increase its number of clients. it walks through segmentation and targeting exercises and discovers that the identified target segment is not addressed in its current marketing mix. What question were they trying to answer by conducting targeting and segmentation activities?
2. How are work perks different from work benefits? Or are they? Explain. What are other perks that are used as incentives for engagement?
3. Why was on time performance such an important metric in Continental Airlines?
"Peterson Enterprises uses a fixed order quantity inventory control system.
A city is served by two newspapers the Tribune and the Daily News. Each Sunday reader purchases one of the newspapers at a stand. The following transition matrix contains the probabilities of a customer’s buying a particular newspaper in a week, give..
A farmer is preparing to plant a crop in the spring and needs to fertilize a field. There are two brands of fertilizer to choose from Great-gro and Super Crop. Each brand yields a specific amount of nitrogen and phosphate per bag. The farmer’s field ..
How would any organisation go about developing its information systems? Is Outsourcing a Wise Corporate Strategy?
Distinguish between reliability and character-based trust. Why is character-based trust critical in collaborative relationships?
Under Armour is getting into the subscription game with a new mailed offering where consumers receive a box and keep only what they want.
Last year's monthly production averaged 19,000 units using one 8 -hour shift and a five day week. The defect rate was 12%. Changes to the production methodology has resulted in a 23, 000 monthly production average with an 8.5 % defect rate. What is t..
Need the Market Distribution Network for Zara's already have the other two areas done. Using the Integrated Supply Chain Framework to map Zara’s key processes.
How can you explain "perception-communication" in negotiation? What should a firm consider if it is in non homogeneous market and a competitor lower its prices?
What is the roles that a salesperson and the sales force perform in the marketplace.
Google Mobile Search Defaults You are the strategy leaders assigned to make sure Google retains the search defaults on most mobile devices.
What traits stood out to you regarding those effective leaders, managers or executives? Have you been involved with such an individual? In what capacity?
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