Thinking about how to improve product performance

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Reference no: EM132229667

This is from one of the cases of Management of Technology Commercialization and the Global Environment. It does not fall under Operations Management. But, I did not have any other option in buisness category so best was Operation Mnaagement.

Product manager had decided to use a mix of viral and wireless marketing for launching the product. Effectiveness of promotional strategy has been reduced by scarce diffusion of the product covering the whole territory. A criticality in launching the product has happened very slowly and inconsistently: this created difficulties for planning targetted promotions.

When a company comes to critical point of its life cycle and is thinking about how to improve product performance. What might be the suggestion? I mean what would you suggest to Product Manager? Any help would be greatly appreciated.

Reference no: EM132229667

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