Think about selling product of surgical safety checklist

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1. Medical culture has been traditionally hierarchical. The surgical safety checklist encourages breakdown of these traditional roles and evolution of a more collaborative approach. Discuss the impact of this flatter structure on the role of each team member.

2. Think about “selling” the product of the “surgical safety checklist.” Consider the 4 Ps: Product, Price, Place and Promotion. Help Janet create some marketing strategies for the campaign.

3. What are some health behavior models that might help Janet create an effective social marketing intervention?

Forthright Medical Center: Social: Social Marketing and the Surgical Checklist

Reference no: EM132190300

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