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Assignment:
1. Think about a time when you either received really good customer service or really terrible customer service. Then think about how competitive the market probably is/was.
Describe your experience and why you think the market was competitive or not very competitive addressing the characteristics of a competitive market that we learned in the chapter. Do you think the amount of competition in the market had an impact on the quality of customer service you received (explain)?
2. Please describe a personal experience you have had with price discrimination. Remember that in order to be considered price discrimination it has to be the exact same product sold at different prices to different groups of people.
3. Please describe a product that you will only buy the name brand of (not the generic version). Explain why you only buy the name brand. Does the name brand cost more than the generic version? Why is it worth the extra money?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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