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They do not assign specific weights to respective criteria

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Most firms attempt to quantify their political risk, although they do not assign specific weights to the respective criteria. Why is this approach so popular? Would the companies be better off assigning weights to each of the risks being assumed? Defend your answer by giving examples of the type of political risks a technology firm may face in setting up its operations in Iran, Brazil and France. Please can you include some references so i can also do some research from the information provided.

Reference no: EM132136844

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