There are 3 topics to this assignment 1 push-pull marketing

Assignment Help Marketing Management

Reference no: EM13476437

There are 3 topics to this assignment: 1) Push-Pull Marketing, 2) Product Advertising, and 3) Sales Promotions.

Part 1 - The Push-Pull Marketing Strategy

• Write a brief paragraph (in your own words) that defines the concept of both the "push channel strategy" and the "pull channel strategy."

• Provide an example of a company that uses both strategies, describing in detail how and why the company uses them both.

Part 2 - Product Advertising

There are 3 basic forms of product advertising.

• Choose and describe a print advertisement (magazines, newspapers, direct mail, etc.) that appeals to you personally. Cite the publication source of the advertisement and the date it was published.

• Why does this advertisement appeal to you? Explain why you believe this advertisement is effective.

• Write a comprehensive description of the advertisement so that your classmates may easily visualize it.

• How many of the 3 forms of product advertising are used in the promotion? Describe them in detail.

Part 3 - Sales Promotions

There are many sales promotion tools detailed in the textbook; you will consider coupons and rebates.

• Describe how and why coupons are used as a sales promotion tool and provide an example of a company that effectively uses coupons. Describe the promotion in detail.

• Describe how and why rebates are used as a sales promotion tool and provide an example of a company that effectively uses rebates. Again, describe the promotion in detail.

• Write a comprehensive paragraph that compares the advantages and disadvantages of these 2 sales promotion tools from your perspective; include a statement as to which of the 2 promotions appeals to you more. Why?

Provide and explain a relevant Scripture reference to the subject under study this module/week. This does not contribute to the minimum length of 200 words.

Title your thread the name of your product/firm employing the push-pull strategy or the product listed on your coupon/rebate.

Reference no: EM13476437

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