Reference no: EM132300733

For the most part, i do agree with what the expert had to say. Basic selling skills have been round for as long as things have been sold, and these skills will continue to be effective forever, but that doesn't mean they cannot be added on to. I do believe that technology has changed the way in which customers are sold on products in today's age. Before, if you could connect with a person on a personal and emotional level, you could sell them anything. But because sales can now be conducted without ever actually speaking to someone whether it is in person or on the phone, it takes that aspect of being personal and having an emotional connection right out of the equation, and now you must resort to newer modern sales techniques. I believe that customers today seek more of the specifications on a product than before, that is why on websites they often have a full spec list for every product. It doesn't matter how good you are selling an item to a customer, if they see the specs and do not like them, then it will be a hard sell. This changes the approach of the salesperson because they cannot rely solely on making a connection with a customer, they must provide extensive knowledge on their product. But this is where i really agree with the expert, in the fact that technology cannot change much more than it already has, and pretty much any sales technique that we have right now, will continue to be effective and work. We have all of the tools to be successful in the sales world already, even if the landscape changes in the future, all we would have to do is figure out what already existing tool/practice works best to get the sale, we do not need to create a new tool/practice.