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The viewers and voters for contestants of the popular tv

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The research question is, "What still needs to be known about the viewers and voters for contestants of the Popular TV show American Idol?" Given that the marketing research problem is to determine who the viewers Actually are and their motivations for voting for American Idol contestants. Define the management decision problem confronting Melissa Marcello and Julie Litzenberger and a Corresponding marketing research problem and show the linkages between the two. Cite source with in---text citations. 3 pages 

Reference no: EM13925281

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