The use of the internet by women is becoming more common

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Reference no: EM132254536

1. True or False? A key component of a good differential advantage is that it be inherent to the delivery of the service.

True

False

2. True or False? When two groups are board certified, they can be said to have a unique differential advantage.

True

False

3. True or False? The use of the Internet by women is becoming more common both before and after their encounter with physicians.

True

False

4. True or False? The ambiance of a physician's office has been found to be one of the most important tangible criteria in the alternative evaluation stage of the consumer decision-making process.

True

False

5. True or False? When a consumer is choosing from an array of possible physician groups and trades off one attribute of the group with another (e.g., hours a group is open versus the number of physicians), they are using a compensatory approach to decision making.

True

False

6. True or False? In the Fishbein model for determining the consumer's attitude toward a brand, the importance of an attribute is multiplied times the mean rating given to all the brands in the evoked set being considered.

True

False

Reference no: EM132254536

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