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1. Hale Books, the largest independent bookstore in your area, wants to advertise on billboards along the area's main commuter route. Create a series of three standard billboards that would grab a commuter's attention and motivate them to visit the store. 2. The use of the Internet and Mobile devices is in a constant state of evolution. What types of electronic advertising do you think will be available in the coming future? (i.e. where is electronic advertising headed)? .
Michelle Dietrich, president of Mobile Manufacturing, Inc. (MM), stared out of her third-floor window at the traffic below her San Jose, California office and said to herself, "This new product has to be right. If we can't gain back a significant sha..
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