The use of personalization and customization in e-commerce

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1. There are several factors that must exist in order to make automation viable and feasible. Name 4 of most important factors and explain their importance in detail.

2. Do the two statements “Competitive advantage is never permanent" and "Many companies remain competitive over centuries" contradict each other?

 

3. Describe the use of personalization and customization in e-commerce. What business value do these techniques have?

Reference no: EM131648433

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