The transcript of the first undergraduate focus group

Assignment Help Marketing Management
Reference no: EM13338866 , Length: 1 page

The following is an excerpt from the transcript of the first undergraduate focus group. This group included 14 students with to following makeup: 50% male and 50% female; 93% work part-time or more, and 7% do not work; and 29% management majors. with other majors no more than 15%.

Moderator: So what do you guys think are some ways that the college (not the University) can be improved?
Jeff: I really like the fact that professors are accessible, willing to help and a lot of them let us call them by their first name. Something that I think could be better is that we don't spend enough time learning how to do thins but instead professors spend too much time talking about theory.
Sarah: Yea, Yea, I agree totally. It seems like most of the time we aren't learning practical skills but just talking about what we "should" do, not really learning how to do it.
Moderator: Interesting points, how would you suggest the college try to increase the amount of practical learning?
Todd: It would really be cool if we could do more real-life professional work in our classes. Things like skill-based projects that focus on doing what we would really do in our profession.
Tim: I think we would all have to do a mandatory internship as part of our major. Right now, some majors let you do it as an elective but they are really hard to find and get.
Moderator: Good idea. Are there other things you think we could improve?
Rhonda: I agree that the professor try really hard to be open to students but the advising is really not very good, I don't know how to fix it but I know my advisor is pretty much useless.
Ariel : I know. I know. It is so frustrating sometimes. I go to my advisor and she tells me to just fill in my degree planning sheet and she'll sigh it. It's like they don't even know what I should be taking or why.
Jon : My advisor is kind of funny, he just tells me that he doesn't really know that much about classes he doesn't teach and my guess is as good as his. At least he's honest anyway.
Moderator : Ok, Ok, So the advising you are getting from the faculty leaves a little to be desired. What do you guys do to figure out how to plan your degrees if your advisors aren't helping much?
Sarah: I just ask my friends who are further along in the major than I am.
Mark: Yea, me too. In the Student Marketing Association we all give each other advice on what professors are good, what classes go good together, which have prerequisites and stuff like that. It would be cool if we could have something like that for the whole college.
Moderator: Don't you think CBE could be improved if we developed some sort of Peer-advising Program?

Using these excerpts as representative of the entire focus group transcript, answer the following questions:

1. Do you think focus group were the appropriate research method in this case, given the research objectives? what other types(s) of research might provide useful data?

2. Evaluate the questions posed by the moderator in light of the research objectives/question :(a) Are any of them leading or biased in any way? (b) Can you think of any additional question that could/should be included?

3. Can we generalize these findings to all of the College's Students? why or why not?

Reference no: EM13338866

Questions Cloud

Why is t important to establish standards for lans : Why is t important to establish standards for LANs and what type of LAN is the ethernet system?
What is tcp hijacking and how is it done : What is TCP hijacking and how is it done? What are some defenses against it?
Determine the size of the image on her retina : A student is reading a lecture written on a blackboard. If the writing on the blackboard is 4.80 cm high, what is the size of the image on her retina
Define the terms class, object and message : Define the terms class, object and message. How does the concept of message passing help to encapsulate the implementation of an object, including its data?
The transcript of the first undergraduate focus group : The following is an excerpt from the transcript of the first undergraduate focus group. This group included 14 students with to following makeup: 50% male and 50% female; 93% work part-time or more, and 7% do not work; and 29% management major..
How many revolutions per second does the electron make : In the Bohr model of the hydrogen atom, an electron (mass m=9.1×10?31kg) orbits a proton at a distance of 5.3×10?11m. How many revolutions per second does the electron make
What are the inter-dependencies of workstation hardwares : what are the inter-dependencies of workstation hardwares with network components.
What average force was exerted by the mat : Mike is a 70 kg pole-vaulter. He falls froma peak height of 5.9 m after pole vaulting over a crossbar set at that height. He lands on a thick mat. What average force was exerted by the mat on Mike during this impact
Write and run a c++ program that computes and displays : A machine purchased for $28,000 is depreciated at a rate of $4,000 a year for 7 years. Write and run a C++ program that computes and displays a depreciation table for 7 years.

Reviews

Write a Review

Marketing Management Questions & Answers

  Explain business- e-commerce

Explain Business- E-commerce and What do you think are the societal impacts of e-commerce

  Explain e-commerce marketing using three articles

Explain E-Commerce Marketing using Three Articles and discuss your opinion on the topic and refer to the articles to support your findings

  Explain operation management-about amazon

Explain Operation management-About Amazon and Typical process including PROCESS FLOW CHART and describe the typical process discussing in depth how product

  Explaining the changing role of hr management

Explaining the changing role of HR management in response to trends in globalization and HR journal articles to support your paper Format your report accourding to APA standards with introduction and conclusion

  Quantitative analysis for decision making class

Quantitative analysis for decision making class

  Explain how do the 4 ps of marketing differ

Explain how do the 4 Ps of marketing differ in a global business environment

  Explain how does the choice of distribution

Explain How does the choice of distribution channel affect pricing strategies

  Explain management plan - the little gym

Explain Management Plan - The Little Gym and some examples of globalizations considerations

  Explain e-business ethical problems

Explain e-business ethical problems

  Explain solution to e-business question

Explain Solution to E-Business question and How could a company like Starbucks use E-business to market effectively it products in France

  Explain online user profiling- e-commerce

Explain Online User Profiling/ E-Commerce and describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits

  Avon calls on foreign markets

Why is Avon so much more dependent on its foreign operations than on its home ( U.S.) operations?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd