The task method of budgeting for promotion expenditures

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Reference no: EM131808254

1. The task method of budgeting for promotion expenditures

A. involves determining the promotion methods that will effectively achieve the communication tasks required.

B. makes sense for any marketing expenditure.

C. links the budget to the promotion objectives set by the company.

D. involves determining the promotion methods that are most economical for the relevant communication tasks.

2. Which of the following statements about economic systems is true?

A. Command economies are most effective for countries with large and complicated varieties of goods and services.

B. Consumers usually have more freedom of choice in a market-directed economy.

C. Branding is less common in a market-directed economy than in a command economy.

D. The United States is a good example of a command economy.

Reference no: EM131808254

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