Reference no: EM132102260

When advertisers promote in a pre-negotiated advertising space (e.g., magazines or TVshows), the targeting is considered Segment-based. These audiences are never a perfect match, but give advertisers exposure to a large population of ideal consumer profiles. An all-time favorite example of segment-based targeting is the super-bowl commercials. Most of the commercials are products (i.e. beer, doritos, soda) that consumers purchase for their super-bowl parties. Impression-based targeting occurs when online advertisers outline criteria for their target market by describing their ideal personalities. Advertisers bid on the consumers in real time for the opportunities to reach people with the concept of “price for click”. When a target is engaged or reach, it is called an “impression” or “eyeball.” These ads will “follow” consumers while they are online and will remind the consumer about the same products when they log back in. The most popular and familiar example of Impression-based ads are Facebook Ads. Often time I hear people say they feel like they are “being followed” or they “were just thinking about that” and it will appear in their Facebook ads. I always remind them there is no coincidence in marketing and that whatever their latest search or “thought” was apart of the advertiser SEO keyword search preferences. Consumers’ searches literally key them in the advertising preferences for companies and related products. For this one of several reasons, Impression-based ads will continue to outperform Segment-based targeting because of its specificity and the continual technological advancements. Do you agree with the post if yes why?