Reference no: EM132272691

Target Market : The target market for grapefruit juice will be the shops where gym material is marketed and sold. It can also be marketed to the places where other health drinks are available and other shops like chemist. It can be also be distributed to ayurvedic shop. It is a healthy drink which can reduce weight and improve skin and solve other health related diseases. Age: can be given all age groups Gender: both Family: All members can have it Size: It can be distributed to all types of people and generation so it depends upon the different types of stores available and their width of distribution. Education: Educated people can be targeted easily because they will get to learn its benefits easily. Geographic description : It can be distributed to urban market easily since there are many health problems which are getting vast spread. It can be sold to mall as well as to shops and stores where gym material is available. Lifestyle description: the customers are middle class and upper middle class they wear normal clothes as well as branded one. They travel with cars and two wheelers too. They shop in mall and stores. Psychographic description: The customers are socially responsible they are aware of green marketing techniques, they would do different activities and are more fitness conscious. Purchasing pattern : They purchase it regularly because it is a health drink it can be consumed anytime. Buying sensitive description: Price can be premium quality should be as per standards otherwise product is of no use. Customer service needs to be through retailers only. Packaging should be in accordance to green marketing. because environment is so sensitive. All these factors are needed to have an effective sales team. Sales team has different features of the product to explain to the retailers for the purchase. There can be promoter at every shop to promote this product. There must be perfect demos for it. Thus also, trial for the product. This can be processes through Team leader at every region or location for effective sales. The team leaders should handle a team of promoters to increase the sales. Also, each zonal manager should be there to get the work done and motivate the team leaders. Owner 11:21 PM EST, 14 Jan Max Sesay Thank you for posting early! Great information but you must be very specific about your target market. You must clarify the demographic information for your target market and also the geographical location (100 miles radius from your home address): age range income range occupation family size See the attached sample and try to describe your target market in a similar manner. For example, demographic information may show you that a likely user for your product is a male between ages 25 and 34 who earns between $25,000 and $35,000 per year and has a four-year college degree. The geographic location may be Atlanta area. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. It actually allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. Can you please re-write you discussion to include the comment on the attached?