Reference no: EM132116412

The chosen company which will be used for the final project is no other than McDonald’s Restaurant. McDonald’s is the number one leading fast food service for profit company in the world. The company has experienced both some good years and bad ones, but overall, they are known for their low-priced meals both in the States and around the world. Their campaigns are done in such a family oriented atmosphere that sends a message to the communities they serve and how important family is to them.

The story of how McDonald’s came to existence started way back in 1950’s when a man by the name Ray Kroc discovered a small burger restaurant in California that was ran by brothers D and Mac McDonald’s. the two brothers whose restaurant only concentrated on very limited items were in search of a new agent, and that was when Ray Kroc in 1955 discovered the McDonald’s system and that was how the McDonald’s story began. The company has over thirty-six thousand restaurants in more than one hundred countries around the world and they are continuing to rapidly grow as time goes on.

The types of products and services offered at McDonald’s are McChicken, McNugget, fries, Angus cheese burgers, chicken wraps of different types, fish sandwiches, and salads. McDonald’s also offers breakfast items such as fruit and maple oatmeal, Pancakes, egg McMuffin, Sausage biscuit, and many more. Their strategic goal and objective as a company is to serve good food to customers in a friendly, fun environment, and to be a socially responsible company, while also providing good returns to their shareholders.

McDonald's Values;

We place the customer experience at the core of all we do Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at a great value. Our goal is QSC&V for each and every customer, each and every time.

We are committed to our people We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success.

We believe in the McDonald’s System McDonald’s business model, depicted by the “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key.

We operate our business ethically Sound ethics is good business. At McDonald’s we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. We give back to our communities We take seriously the responsibilities that come with being a leader.

We help our customers build better communities, support RMHC, and leverage our size, scope and resources to help make the world a better place. We grow our business profitably McDonald’s is a publicly-traded company. As such, we work to provide sustained profitable growth for our shareholders.

This requires a continuing focus on our customers and the health of our system. We strive continually to improve We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation. We aspire to be our customers’ favorite place and way to eat. To achieve this mission, our actions as individuals and as a system must reflect our Values.

From an HR standpoint, where the company wants to go, assess where they are at currently, and design a plan to get from where they are to where they want to be;

Strategies;

a. What is the talent development strategy for your organization? Is it apparent to employees?

b. Does this strategy align with employee goals? Discuss.

c. Does the strategy align with organizational goals? Discuss.