The rise of fast casual restaurant chains

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Many U.S consumers want their meals in a hurry, but with more service and higher quality food than in traditional fast food restaurants. The result has been the rise of fast casual restaurant chains, such as Daphne’s Greek Café, Boston Market, and panera Bread. The intent of fast casual restaurants is to deliver a quality home cooked meal, such as roast chicken and fresh salad and bread, in a comfortable setting, and quickly. Many consider the concept of fast food, and casual to be a major restaurant niche that will be as important as fast food, and perhaps even surpass it in the coming years. How are fast food casual restaurants positioned in the generic strategies matrix compared with the major fast food restaurants? Do you think this concept of fast food casual can be brought to countries outside of the United States and Canada where few such restaurants exist today? Be specific in your answer about what country you are thinking of and why the concept would or would not work in that country?

Reference no: EM13994442

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