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The relationship between soft drinks and soft drink bottlers

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Reference no: EM132220142

Please watch the video "Soft drink bottlers". What is the relationship between Soft Drinks (Pepsi and Coke) and Soft Drink Bottlers?

When we review the relationship between the two parties, who do you think more powerful (in terms of negotiation or bargaining power? soft drinks or bottlers? Why?

Reference no: EM132220142

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