The pros and cons to levis of producing and marketing

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Reference no: EM132172193

W3. Levi Strauss & Co. makes and sells blue jeans, Dockers, and Slates brand name apparel in over 60 countries. With the onset of regional integration in the EU and Latin America, Levi’s management revised the firm’s production and marketing strategies, to make them more appropriate for regional, as opposed to national, operations. Based on the regional integration changes underway in these areas, and on your understanding of the business implications of regional integration, what should Levi do? In answering, think in terms of Levi’s major value chain activities, especially production and marketing. What are the pros and cons to Levis of producing and marketing its apparel on a regional basis, as opposed to a national or global basis?

Reference no: EM132172193

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