The pros and cons of using a comparative advertising message

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Discuss the pros and cons of using a comparative advertising message. Find an example of a current campaign where a marketer is using a comparative ad and evaluate the decision to do so.

Reference no: EM131228638

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The pros and cons of using a comparative advertising message : Discuss the pros and cons of using a comparative advertising message. Find an example of a current campaign where a marketer is using a comparative ad and evaluate the decision to do so.
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