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The president of XYZ manufacturing company of Buffalo,New York, comes to you with a license offer from a company in Osaka. In return for sharing the company's patents and know-how, the Japanese company will pay a license fee of 5 percent of the ex-factory price of all products sold based on the U.S. company's license. The president wants your advice. What would you tell him?
part aquestion 1a explain why it is important for companies to practice integrated marketing communications.b discuss
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The global marketing mix value calibration concludes with promotion strategy because marketing communication conveys the brand attributes contributed by the other global 4Ps. However, global marketing communication begins with an appreciation of the ..
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imagine yourself as the executive manager of an organization. you are responsible for establishing the three levels of
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Summarize Mintzberg's work with archetypes.
Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace
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