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You are the chief marketing consultant for your company’s brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space.One of the first steps of the marketing plan is to understand the business goals of the project. The job of the marketer is to help design a marketing plan so that the company can realize additional revenue and profits through increased market share or motivating existing and new customers to buy the product. Sometimes this requires repositioning or changing the brand’s image and the way the brand is perceived by customers in the marketplace by using the 4 Ps of marketing.Your client has asked you to draft the goals of the marketing plan by suggesting how to use the 4 Ps of marketing that will help reposition the brand in the marketplace. The client wants a brief PowerPoint presentation to help brainstorm the interaction of the 4 marketing Ps and other ideas with the company’s marketing team.The presentation will help everyone on the team understand how to apply the 4 Ps of marketing to a brand by developing 2 objectives for each marketing P that can be used in the final marketing plan. Analyze how the marketing Ps will help reposition your selected brand.Create a PowerPoint presentation of 7–8 slides showing the goals of the marketing project by illustrating 2 objectives for each marketing P. Explain your ideas for each P by writing at least 100–150 words per slide of speaker's notes. The presentation should include the following:
Slide 1: Product Overview
Slide 2: Competition
Slide 3: Product Objectives
Slide 4: Price Objectives
Slide 5: Place Objectives
Slide 6: Promotion Objectives
Slide 7/8: Conclusions
Write a paragraph about your understanding of how the 4 Ps are linked for this particular brand.
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