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The paradox of a marketing planning capability

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Reference no: EM13108223 , Length: 527 words

Questions: Read the article Slotegraaf, R. J., & Dickson, P. R. (2004) 'The paradox of a marketing planning capability',

Journal of the Academy of Marketing Science, 32 (4), pp. 371-385.

In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.

What deceptive marketing practices have you personally witnessed? Are they price, promotion, product, or packaging based?

Please include addition references from Journal articles. Harvard style referencing both at the end of the solution and in cite referencing.

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Reference no: EM13108223

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