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Why is the Acer Aspire in so much trouble just 2.5 years after its launch? What are the sources of its problems in the US and in the world?
How effective has management been in responding to these problems? What is your evaluation of the changes they have made to the product, the marketing strategy, the organization structure and management's roles and responsibilities? Are these worthwhile changes or would you have advised them to make other changes? If so, what changes would you have advised them to make?
How should Stan Shih respond to the broader issues raised by the Aspire problems? Should he continue to support the goal of building Acer as a global brand?
What changes, if any, would you recommend that Shih make in Acer's global strategy, organizational structure, and/or management philosophy to make sure that it can continue to operate successfully worldwide? How should he go about implementing your recommendations? What organizational and worldwide learning implications of these decisions would you expect?
in this assignment you will compare and contrast the differences between marketing strategies in a changing competitive
Marketing Objectives: Show 2 marketing objectives (one each for your B2C plan and your B2B plan). An objective is more specific than a strategy, but not as detailed as a SMART goal
Explain in detail the implementation of the 4 Ps marketing mix concept by the company
What is dynamic pricing? When is it best used? Is it legal? Why or why not? Using a specific example, explain how it relates to yield management.
Provide a product, cost, and functionality comparison between two products that you would recommend for the web proxy appliance. You can do a SWOT analysis for this
In your own words, how would you describe the marketing mix? How does the act of selling fit into it? Feel free to include examples, How do salespeople contribute to our society? Are there negative aspects of personal selling from a societal pers..
Explain the different levels of economic development in one of the following countries: Spain, Ireland, France, Morocco, or Venezuela
Create a process flow chart in the paper, Excel, or other tools that may work to display the steps graphically. If you decide to create the flow chart in Excel, be sure to submit the document separately
is microfinancing a funding option worth considering?which two parts of a typical business plan submitted to venture
Global Product Strategies - How is the political environment affecting US companies in Russia
First analyze the business problem you want to solve, and put the results into a requirement definition document. The document describes business rules by identifying what business data you want to keep track of and how those data are related to e..
1starting in september your company plans to increase the monthly fees it charges to its clients. you are drafting a
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