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The open approach to innovation

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Reference no: EM13688314

Question 1: Explore a crowdfunding site, such as Kickstarter, Indiegogo, or Quirky, and discuss the advantages and disadvantages of the open approach to innovation.

Question 2:Select a brand and describe the functional, emotional, and symbolic benefits that it confers. How is this similar to, yet different from, competing brands?

Reference no: EM13688314

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