The new product development process

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Reference no: EM131778885

1. What are the various steps that can be taken by a company to improve the quality of its marketing intelligence function?

2. Describe using examples how these steps can provide specific information for marketing decisions.

3. List and define the steps in the new product development process.

4. Use examples to describe the benefits to be derived from the process.

Reference no: EM131778885

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