Reference no: EM132300318

1. The National Labor Relations Act:

A) defines unfair labor practices for employers

B) defines unfair labor practices for unions

C) defines unfair labor practices for employers and unions

D) does not address unfair labor practices

2. What method is used by causal research designs to establish possible causal relationships?

a. open-ended interviews

b. simulations

c. surveys

d. focus groups

e. experiments

3. Which of the following choices is NOT an example of data gathering by communication?

a. paper-based survey

b. telephone interviews

c. mystery shopper surveys

d. online survey

e. personal interviews

4. Important sources of cost advantages for firms include all of the following EXCEPT:

A) size differences and economies of scale

B) size differences and diseconomies of scale

C) differential low-cost access to advertisement

D) technological advantages independent of scale

E) differential low-cost access to productive inputs

5. Ethical reasoning is based on

A. end-result ethical judgment.

B. duty ethical judgment.

C. social contract judgment

D. personalistic ethical judgment.

E. All of the above

6. According to the "marketing rules" we discussed in class, if you cannot be first in a product category,

Be the best

Set up a new category

Change your promotional campaign

Use price competition

Compete with the leader on a price basis.