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1. Why is choosing the most appropriate market entry and development strategy one of the most difficult decisions for the international marketer?
2. Do you agree with the view that LSEs use a ‘rational analytic' approach (‘strategy rule') to the entry mode decision, while SMEs use a more pragmatic/opportunistic approach?
Explain an industry that has a B2B or B2C presence on the Internet and using a SWOT analysis explain the issues of a new company wanting to enter this same market
Conduct an analysis within the organization's database, explain the type of information that was retrieved in the analysis, and provide real-world examples of how the information can be used to create interventions, improve quality, and/or help to pr..
in framing your response review leading legislation that employers must adhere to when dealing with promotions and
Explain How has the advent of the Internet affected marketing research
How does the "standardized versus localized" debate apply to advertising? Give examples of major companies that use standardized vs. localized advertisements in the various countries where they are present.
Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting? What factors are causing the media landscape to change?
What is meant by the term "ethnographic particulars"? What have conversation analysts found that people generally do to "repair" the damage caused by a "dispreferred response"?
Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.Prepare an overview of the pr..
Marketing is attempting to sell and promote your product or service to various consumers or buisinesses. which is how you are going to market or advertise your product to your customers
Explain The Marketing Mix- Price and Explain both situations as fully as possible including any effect on your opinion of or attitude towards the brand explaining why you bought the thing you thought was over-priced
What is the epistemological position held by a positivist? Which of the following is an ontological question?
He actually found a willing volunteer and did just what he promised- he's now on trial for murder. If a person consents to be "consumed" in some way, is this still an ethical problem?
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