The most critical touch points in the customer path

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1. In what ways can your brand identify and leverage the most critical touch points in the customer path?

2. In what ways can your business trigger favorable customer conversations in order to drive awareness and build brand preference?

3. Which archetype, described in chapter 7, best describes your industry? What are some of the key improvement opportunities for your business based on that archetype?

Reference no: EM132143766

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