Reference no: EM132289224
1. The objective of diversification is to:
Create a new product
Enter a new market
Spread and reduce the risks
Stand out among competitors
2. The most common form of market development is:
Creating a new product
Reducing prices
Entering a new geographic market
A new marketing campaign
3. Market penetration is:
Increasing sales by tweaking the four Ps in the same market with the same product
Entering a new market
Creating a new product
Entering a new market with a new product
4. Question Mark, Star, Cash Cow, and Dog are all quadrants that make up which strategic business model?
Ansoff’s Strategic Opportunities matrix
Boston Consulting Group matrix
Corporate Social Responsibility framework
General Electric model
5. What is cash cow?
… market share product in a low growth market
6. ….
Star
Cash cow
Dog
Problem child
7. According to BCG framework, which of the following is the most appealing portfolio tohave?
A portfolio with many cash cows
A portfolio with many stars
A portfolio with few question marks or dogs
A portfolio that is well balanced
8. In GE matrix, growth rate, profitability, lack of competition, and consumer insensitivity to price are
Market awareness
Target market appeal
Market attractiveness
Company strength
9. What are the 4Ps?
Product, price, position, place
Product, place, promotion, price
Price, position, payment, product
Product, people, place, price
10. The segment a company chooses to focus its energy and marketing efforts on, is called a:
Market
Customer base
Segmented market
Target market