The marketing research firm has had some good contracts

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Reference no: EM132106452

Synthesis Presentation Assignment (artifact for class)

Case

The CEO of a marketing research company does not like young people. He feels that all people under 30 years of age are addicted to social media and want nothing more than to have fun and do not focus on their work responsibilities. He does not trust them, and he prefers not to have anyone under 30 working in his company.

The marketing research firm has had some good contracts doing market research for several new and existing companies. The market research this firm does is mainly for companies that sell consumer electronics such as Bluetooth devices, gaming products and other audio products. The objective of market research is to determine if there is a market for a product and if there is, the type of potential clients have to be identified.

The CEO is now interested in having the business grow, and perhaps even expand into foreign markets. He strongly feels that it is older, more experienced and mature employees that will help him most effectively expand his business. He feels he can better control this type of employee because his style is more dictatorial and structured.

Instructions

Synthesizing the concepts you have learned in this class (i.e. Leadership style, Transactional leaders, Integrity, Emotional and social competence, power, ethics, ethical dilemmas, legitimate power, micromanagement, empowerment, motivation, stakeholders culture, ethical cultures, strong culture, weak culture, communication, etc.), address and analyze the issues involved with this case.

Reference no: EM132106452

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