Reference no: EM131840819
1 The main focus of the BBC website is in which category?
media or publisher/brand building/none of the above/transactional/relationship-building/social network
2 The main emphasis of the Amazon website belongs in which category?
none of the above/ Socail network/Relationship-building/Transactional/Media or publisher/Brand building
3 The website of a business-to-business which does not sell online belongs in which category of website
media or publisher/brand building/none of the above/transactional/relationship-building/social network
4 Delivering e-mail based customer supportis an example of:
Anticipating customer requirement/identifying customer requirement/None of the above/Satisfying customer requirements
5The main outcome that is required from a transactional ecomerce website is:
To achive an online sale/To generate potential sales leads which are likely to be converted offline/To connect the audience with relevant content/ To incerease engagement with theaudience/None of the above
6 The main outcome that is required from a website offering laser eye treatment is:
To achive an online sale/To generate potential sales leads which are likely to be converted offline/To connect the audience with relevant content/ To incerease engagement with theaudience/None of the above
7 The main outcome is required from a publisher`s website is:
To achive an online sale/To generate potential sales leads which are likely to be converted offline/To connect the audience with relevant content/ To incerease engagement with theaudience/None of the above
8 Marketing is the management process responsible for___, anticipating and satisfying satisfying customer rerequirement profitably.
None of the answer given are correct/researching/identifying/supplying/listning to
9 E-business is:
an organizaion using electronic media to sell direct to its customer/an organization using electoronic media to purchase from to its supplier/any electronically mediated communication between an organisation and its steakholder
10 E-commrce is
an organizaion using electronic media to sell direct to its customer/an organization using electoronic media to purchase from to its supplier/any electronically mediated communication between an organisation and its steakholder
11 E-commerce is generally understood to be identical to e-business
True/False
12 The benefit of digital marketing that involves interactivity with web users, for example through survey and polls, is known as the ----- benefit
save/serve/sizzle/speak/sell
13 ------ is a digital communications technique which involves improving visibility and monitoring sentiment within social networks and blogs.
SEO/email markting/E-PR/Displaying advertising
14 The marketing benefits the internet confers are advantageous both to the large corporation and to the small or medium-sized enterprise. These include all but which of the following?
New ways of enhancing customer service/Opportunities for reduction into new markets/a new medium for advertising and PR/a new channel for distributing procuducts
15 Digital marketing refers to the use of digital technology platforms, combined with traditional media, to achieve marketing objectives?
True/False